Revitalising Turkey's oldest beer brand
A revival from near obscurity in 2010 saw sales increase steadily, with variants gradually added with various degrees of success.
Refreshing the identity
Our first step was to refine and craft the word mark and barley illustrations. It was also decided to simplify the colour palette in order to create an easy-to-navigate variant portfolio, with our rich brown maintained as the overarching brand colour.
The new can was released in April 2018, and outstripped annual forecasts in just over three months. More remarkable was that one of these launch months fell during Ramadan, a time when Turkish alcohol sales traditionally drop by around 30%.
Furthermore, with no alcohol advertising or other marketing support permitted in Turkey, the success of Bomonti since relaunch can only be attributed to the new packaging.
Bomonti’s packaging case study has recently received a DBA design effectiveness award.
Sales results from our new can have been both unexpected and overwhelming – vastly exceeding expectations.Tugrul Agirbas
Head of Corporate Functions, Anadolu Efes
Project team locations.
Working virtually allowed me to build this strong brand while visiting five different countries at the same time!Kaylee Dobie
Strategist and Project Manager
Brown&co The Brand Collective Limited © 2018