Design the core brand identity and packaging of the Chisinau brand aligned to the refreshed positioning and brand story.
Chisinau has a rich brand positioning and story around the celebration of true friendship. However, this is not reflected in their current visual language and packaging which looked dated and generic. We needed to create something more emotional that showcased the beer’s Moldovan heritage, and which would elevate the premium credentials of the brand (even on PET bottles!).
We wrote the line: ‘Chisinau. Always here’, which speaks to the fact that the beer is a true friend for true friends, and also that it is committed to Moldova and its people by only using locally sourced ingredients. The beer is also brewed using the most technologically advanced brewing plant in Europe. Our brand language shares this idea of craftsmanship, heritage, friendship and brotherhood all underpinned by classic Moldovan design cues.
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